Diets And Fitness

Asics Running Shoes

ASICS Corporation, a publicly owned athletic footwear company with its corporate headquarters in Japan, was founded upon a philosophy from which the company name was derived: “Anima Sana In Corpore Sano” (ASICS) which is a Latin phrase meaning “you should pray for a sound mind in a sound body.” Keeping the focus on their dedication to the mind and spirit of runners worldwide, while making the best use of technological advancements, ASICS has subtly but consistently won the admiration of their peers and runners worldwide by developing award winning running shoes for men and women.

At The International Editors Award Ceremony in 2006, Runners World Magazine bestowed the prestigious Best Innovation Award to ASICS. This award was presented to ASICS in recognition and celebration of their use of advanced automation and technology to develop dual density gels, branded as GEL-Kinsei, which provides a runner with the greatest degree of shock absorption and stability seamlessly integrated into a lightweight, cushioned running shoe. Experienced runners appreciate the high performance, durability and comfort of the GEL-Kinsei. The ASICS GEL-Kinsei running shoe for women is available in two colors, gray with kiwi or coral detailing, and in gray with blue detailing for men.

Within a competitive marketplace that includes the likes of well known and heavily advertised names such as Nike and Reebok, ASICS has quietly secured a respected position in the running shoe industry. Though annual sales for 2006 were lower than that of their top competitors, their impressive achievements boosted annual sales almost 7% and employee growth exceeded 10%.

ASICS running shoes are available at select sporting goods stores and online for suggested retail price of $165.00. You can obtain more information on ASICS and their fine line of running shoes at www.asics.com .

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