New Balance Running Shoes

New Balance Athletic Shoes, Inc. made their first pair of running shoes in 1938 for a Boston running club. In 1963, New Balance made a corporate decision to apply their dedication and focus to high quality athletic shoes. Today, this phenomenally successful company with annual sales of more than 1.5 billion dollars is the only major running shoe manufacturer still making their running shoes in several facilities in the United States. Sales are worldwide and subcontractors in 20 other countries help to provide New Balance running shoes to the 120 countries where they are currently sold.

The values upon which New Balance started their company have not changed in 100 years. Their core values promote highest quality manufacturing, dedication to customer service and customer satisfaction, and reward the appreciated participation of their employees. These values largely contribute to the high quality running shoes and other athletic shoes that carry the New Balance brand name.

Many New Balance running shoe customers have benefited from the companies large selection of shoe widths and superior arch supports. These features, developed to increase the satisfaction and comfort of those potential customers other athletic shoe manufacturers had not provided satisfactory solutions for, have enabled runners and other athletes to properly protect their feet from injury and thoroughly enjoy the benefits of their choice of sport and exercise.

Advanced automation and innovative team manufacturing techniques have also been fundamental to the success of New Balance and the immense popularity of their running shoes. As the business grew and many advances in technology were made, New Balance incorporated many of these technological advances and innovative manufacturing techniques to develop new materials to protect athletes from injury and promote healthy feet. For example, in 1981, New Balance introduced a running shoe with an MCD-motion control device-which cradles the heel to stabilize the foot and prevent running shoe related injuries.

Today, New Balance is more profitable and popular than ever. By manufacturing high quality running shoes and other athletic shoes that are available for men, women and children, New Balance has become one of the front runners in the athletic shoe manufacturing race.

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